CONTACT:

Caroline Bean

GPTMC

(215) 599-7433 caroline@gptmc.com

WHAT’S NEW IN PHILADELPHIA?

Spring/Summer 2004

Summer Hotel Package Allows Visitors To Squeeze More Into Their Visit

Visitors who want to take a new look at “old Philadelphia” this summer can book the popular Philly—You Just Can’t Do It In A Day™ Hotel Package, available from June 17 through September 12, 2004. The deal enables visitors to stay one night and get the second night free when they check in Thursday, Friday, Saturday or Sunday. Available at hotels in Philadelphia and Its Countryside, the package includes free hotel parking both nights and an imap guide, featuring information about all of the cool things to see and do in the region. Visitors can book the hotel package directly through their favorite participating hotel or online (beginning in late May) at www.gophila.com/summerpackage.

Get Your History Straight And Your Nightlife Gay

Philadelphia has come out as a gay-friendly travel destination. To entice gay visitors, many hotels are offering the Philadelphia Freedom Hotel Package. Available for check in Thursday through Sunday until August 31, 2004, the package includes overnight accommodations for two adults and free continental breakfast. Participating hotels are: the Alexander Inn, GrandView Suites, Hotel Windsor, Radisson Plaza-Warwick, Sheraton Rittenhouse Square, Sheraton Society Hill, Sheraton University City, Westin Philadelphia and the Wyndham Philadelphia at Franklin Plaza. Rates for the package, which can be reserved by calling the hotel directly, start at $89 per night.

The hotel package is just one component of the city’s marketing campaign to promote Philadelphia as a gay-friendly destination. Launched by the Greater Philadelphia Tourism Marketing Corporation (GPTMC), the three-year campaign, featuring the tagline “Get your history straight and your nightlife gay,” will focus on U.S. and Canadian markets and include advertising, public relations, Internet and research. www.gophila.com/gay 

Philadelphia Launches Nation’s Largest Gay Tourism Marketing Campaign

Philadelphia is pursuing its share of the $54.1 billion gay and lesbian travel market with a three-year tourism marketing campaign to be launched by the Greater Philadelphia Tourism Marketing Corporation (GPTMC) on November 13, 2003. The $300,000 multifaceted campaign, which features the tagline “Get your history straight and your nightlife gay,” will focus on U.S. and Canadian markets and include an advertising, public relations, Internet and research component. GPTMC is also promoting a new gay-friendly hotel package, the Philadelphia Freedom Hotel Package, available year-round at nine Philadelphia hotels, with rates starting at around $99 per night. www.gophila.com/gay.

Independence Mall Redevelopment:
Major Work Completed, But Still More To Come

In just three years within three blocks, Philadelphia’s historic district has welcomed three major attractions: the Independence Visitor Center, the National Constitution Center and the Liberty Bell Center. Here’s the lowdown on what’s been done and what’s still to come:

What’s Been Done:

What’s Still to Come:

Currently, INHP is raising funds to build the following attractions:

Philly on the Water: A Great American Port From River to Shining River

 

Philadelphia has been a major deep water port since the 18th century, and in recent years the city has reclaimed its heritage as a city between two rivers. Here are some of the newest ways to enjoy life on and along the rivers.

 

On the Delaware River

On the Schuylkill River

New Stadiums And A New Team Enliven The City’s Sports Scene

Sports fans from around the country will be watching Philadelphia closely this spring and summer as the city welcomes a new team to town and opens yet another new stadium. Here’s the latest in sports news:

Step Aside Feet: There Are New Ways To Tour Philly

Last year, visitors to Philadelphia had a big decision to make: which city tour to take while in town. Ride the Ducks turned heads and sold tickets for wacky, quacky rides from Independence Hall into the Delaware River. London’s famed Big Bus Tours also came to town, offering double-decker, all-day service around town. And, Phlash, the city’s hard-to-miss purple mini-buses, had a brand new route to go with their brand new price tag. In 2004, the touring scene will broaden even more. Here’s how:

What’s In Store For 2004?

Art lovers, garden enthusiasts, film connoisseurs and sports fans will find a year packed beginning to end with festivals, sporting events, art shows, parades and cultural events in Philadelphia. Here are some major happenings for spring and summer:

Philadelphia Is The Location For An International Celebration In Honor Of Benjamin Franklin

An international celebration of Benjamin Franklin’s life is taking place in Philadelphia in 2006. Hosted by six Philadelphia institutions in honor of Franklin’s 300th Birthday, the commemoration includes special events and exhibits including The Creation of Benjamin Franklin, American Citizen of the World.

Philadelphia CultureFiles Make Trip Planning Easy

Philadelphia CultureFiles, an insider’s online guide to the region’s arts and culture, found on gophila.com, is making trip planning easier than ever for visitors to the city. The user-friendly site plots a veritable “what’s what” of the cultural world, with instant access to 300 fact-filled Web pages for 400 visitor-ready experiences in 13 categories, including dance, theater, museums, music, sacred places, historic attractions, parks and gardens and film. www.gophila.com

The Greater Philadelphia Tourism Marketing Corporation (GPTMC), Philadelphia's official regional tourism marketing agency, is a private, non-profit organization dedicated to building the region's economy and positive image through tourism and destination marketing. For more information about travel to Philadelphia, call the new Independence Visitor Center, located in Independence National Historical Park, at (800) 537-7676, or visit www.gophila.com. For information about arts and cultural attractions in the region, click on the CultureFiles link.

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Note to Editors: For story angles and photographic images of Philadelphia and its surrounding countryside, visit gophila.com/pressroom.

February 2004

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